Marketing For Dummies
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Let’s Talk About SEO
While Google guards their search algorithm pretty well and not all of the over 200 determining factors are known and verified, Backlinko did a great job of compiling as many as possible of them into one big list…. but wait! first, we need to get one thing straight. There are two sides of the SEO at work, and you need to choose yours wisely.
White Hat vs. Black Hat
As you know, we’re playing the long-term entrepreneurial game, instead of just trying to get a quick buck out of it. It’s the same with search engine optimization. Some people are in it to make a few grand really quickly, others are in it for the long haul.
If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing what’s called black hat SEO.
This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a welcome way for black hat SEOs to make a few thousand dollars fast.
Ultimately this approach results in spammy, cruddy pages, which often get banned quite fast, often leading to severe punishment for the marketers, ruining their chances of building something online sustainable in the future. You might make a quick buck this way, but will continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules and that is not the way to go.
So White hat SEO, on the other hand, is the best way to build any sustainable online business. If you do your SEO this way, your focus is on your live audience. You should strive to give them the best content possible as well as make it easily accessible to them, but only playing according to search engine’s rules. Needless to say, you’ll only hear and see us talking about white hat SEO for a reason.
You Need To Get Both Right In Order To Succeed At SEO!